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ART DIRECTION

As an art director, I harness creativity and strategic vision to develop cohesive visual identities that align with a project's goals. I collaborate closely with artists and clients, guiding the creative process from concept development to final execution. My focus is on creating impactful visuals that effectively communicate the intended message while resonating with the target audience. Whether working on branding, campaigns, or multimedia projects, I strive to blend innovation with clarity, ensuring that every element works harmoniously to elevate the overall narrative.

Role: Creative director

Overall visual presentation of the music project including

- Cover art

- BTS

- Visualizer

- Titles & logos

- Merchandise

PROJECT .01

TITLE: YASIN - SIX V'S

Yasin-Six-Vs-scaled.webp

After listening to the EP and following Yasin around Europe to witness the creative process, I gained a deep understanding of his vision. He referenced the Dragon Ball Z character Kid Buu, which he wanted incorporated into the design in some way. The concept of the 'healed' and broken shooting star symbolizes being a superstar rising above the noise, while the shooting star itself represents both an ending and a new beginning—perfectly aligning with Yasin's vision for the project

Metall six vs.png
broken star 2.png
kid buu 4.png
star.png
sixxx.png

''The blueprint''

Recorded on iPhone

Co-directed by Vic McCarthy

Role: Art director

Overall visual presentation and maintenance of image, including

- Cover art

- BTS

- Visualizer

- Titles & logos

- Creative direct music Videos

PROJECT .02

TITLE: G3B

Getting to know G3B—his roots and the story behind his music, ignited my passion for art direction. His raw, gritty lyrics over dark drill beats spoke volumes, and I felt compelled to translate that energy into powerful visuals. For talented artists like G3B, it’s essential that their visual identity is just as impactful as their sound

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Key words:

  • Drill

  • Hip-hop

  • Dark/black

  • Ghetto

  • Mysterious

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enbart post final.png

For his comeback single ¨ENBART¨, I created this 3 slide Instagram post.
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Directed a photoshoot.

Shot by Oskar Sjöström.

Directed the music video for ¨MAN CITY¨. Including references, direction, shots and planning, and post production assisting. Shot and edited by Leo Clementi.

Cover art for ''MAN CITY''

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